Build Your Own Watch
Want a watch that exists only once? With our configurator you build your own custom watch on a genuine Seiko automatic movement — no tools, no assembly risk. You choose every component; we assemble, regulate and check. Not a DIY kit, but a finished watch built to your design.
How the configurator works
In a few steps you assemble your watch: case (size and shape), dial (colour, indices, texture), bezel, hands and bracelet. You see your design before you order. We then hand-assemble the watch with a genuine Seiko NH35 movement.
Configurator vs DIY watch kit
A DIY watch kit gives you loose parts — you need tools, time and experience, and you carry the risk of scratches and mistakes. With our configurator you make the same design choices, but we handle the proper assembly and regulation. The result: your design, without the DIY risk.
What your custom watch includes
- Genuine Seiko NH35 automatic movement
- 316L stainless steel and sapphire crystal, 5 ATM
- Hand-assembled, regulated and QC-checked
- Worldwide insured shipping, taxes and duties included
- 2-year warranty
Keep reading & matching models
Frequently asked questions
Do I need tools or experience?
No. You only create the design in the configurator — we handle the assembly, regulation and quality control entirely.
Is this a self-assembly kit?
No. Unlike a DIY watch kit, you receive a fully assembled, checked watch built to your design — no assembly required.
How long until it ships?
Because each watch is built for you individually, allow a few business days for assembly and checking before it ships to you insured.
Ready? Build your Seiko mod or browse the collections.
Configure yours now